Record-Breaking Viewership: The performance attracted an average of 133.5 million viewers across traditional TV and digital platforms, surpassing Michael Jackson's 1993 halftime show.
Peak Audience: The show reached its peak during the second quarter of the game, with 137.7 million viewers tuning in.
Super Bowl LIX Milestone: The game itself became the most-watched Super Bowl ever, with an average of 127.7 million viewers, partly due to the halftime show's popularity.
Guest Appearances: Lamar's set featured surprise appearances by Serena Williams, SZA, and Samuel L. Jackson, adding to the show's appeal.
Cultural Impact: The performance was noted for its political commentary, with some viewers interpreting it as a protest against President Donald Trump.
Fashion Highlights: Lamar's outfit included Celine jeans originally intended for actor Timothée Chalamet, sparking discussions about his fashion choices.
Artistic Significance: The show featured tracks from Lamar's new album "GNX," narrated by Samuel L. Jackson, showcasing his evolving artistry.
Digital Streaming Surge: The performance amassed over 37 million views on YouTube, highlighting the growing trend of digital viewership for major live events.